Are you aware that it is possible to use a website to earn additional commission from Referrals and Google Adsense.
If you have a website that you use to advertise your prime business, you may only have 2 courses of action for your visitors:
1. They complete their details on your response form / Join a Mailing List Option
or
2. They Exit / Close the browser / Go-Back
How many visitors to your website take option 2?.... probably around 90%
You can offer a different option (or a choice of options) to those 90% of "Surfers", that can result in a commission payment to you. This payment can be used to offset the cost of getting those visitors to your website in the first place.
For Example, perhaps you are using a Google Adwords - Pay-Per-Click (PPC) campaign (see below) to drive traffic to your website. Each visitor maybe costing you say 20p, so 100 visitors has cost you £20. If 10% complete your reply form and become a prospect, that works out at £2 / prospect... If you can convert one of those 10 prospects to join your business, then it's £20 well spend. But if you don't convert any then it's £20 wasted.
What if you had some adverts on your website where you got paid if your visitors clicked on them, from the 100 visitors above if 5% clicked on adverts that earned you say £2 then your advertising costs (per 100 visitors) are now:
PPC Costs = £20
Advertising Revenue Earned = 5% * 100 *£2 = £10
Overall Cost = £10
i.e. You've just halved your advertising costs by allowing some of the visitors to your website a different exit option other than "Close" or "Back"
You can then place a Column or Row of Google Ads on your website. The adverts displayed will be automatically selected by google depending on the text content of your website. Each click on these adverts will earn you a percentage of the PPC Click Paid by that advertiser.
If you are smart with the text on your web-page, you can have adverts placed that demand high PPC rates... if you keep your PPC Campaign Costs low (see below), then you can generate more revenue from and exit click, than it cost to get the visitor in the first place.
For example, I have a website aimed at people looking for help with Mortgage Payments (Mortgagepayplan.co.uk). The PPC Campaign that I use to drive traffic to that site has a limit set to £0.20 per click max (on average each visitor cost me £0.14). There are Google Adsense adverts on that website that Mortgage and Debt Consolidation Companies are placing. Competition for customers in this sector is very strong and these adverts generate typically earnings of £0.40 per click. (With conversion Rates of 3.5% = ie 100 visitors cost £14, 3.5% Clicked on the Google Ads and Earned me £1.40, ie a cost saving of £1.40 in £14 = 10%)
Also On that Website are Affiliate Adverts that in the last month have generated £26 in commission. So the figures from last month now look like this:
Total Vistors = 434
Total Cost To Get those Visitors = £62.31
Adsense Revenue = £13
Affiliate Revenue = £26.20
Total Cost - Total Revenue = 62.31 - 13 - 26.2 = £23.11
Number of Prospects Generated = 20
Therefore a Total Cost per prospect = £1.15
The aim is to get more visitors at less cost, and increased revenue from the affiliate advertising, and ultimately where Revenue = Costs, hence FREE Prospects.
There are a number of websites where you can register, and then have a large selection of advertisers to choose from. You request to join with the advertisers that suit the content of your website, then select the appropriate linking methods for your site. eg Text Links or Banner adverts of various shapes, sizes and orientation. The website then gives you the code to cut/paste into your website page.
All clicked on links and subsequent sales generated from people visiting via your website are then tracked, and the commissions accumulated in your account. This is great because rather than having loads of individual affiliated websites, you get it all in one place. Most affiliate schemes don't payout until you reach a payment threshold (typically £25 or £50), this can take some time for individual schemes, however having all your adverts linked to one central affiliate account means that all the individual advert commissions are pooled together and you will acheive a more regular pay out.
Here's one Affiliate Website we recommend: Affiliate Window
We like this one in particular for two reasons:
1. It has it's own affiliate scheme and hence get paid when people join. Also some of the advertisers also pay a two tier commission so youi can benefit from one layer of downline commissions (Note: this is only two tier and is therefore not another Network Marketting Scheme!)
2. Our Partner Companies Kitbag Ltd and IWOOT Ltd are advertisers that you can recommend via Affiliate Window
Here's an example of Two Banner Adverts that you can use:
Allow Google to place PPC Adverts on your webpage, and earn revenue when visitors click on these links. (Note:Google are clever and notice multiple clicks, so don't think you can just spend all day clicking on your own adverts to make money.... it doesn't work!!)
Drive Traffic to your website using a Google Pay Per Click Advertising Campaign
Keeping Your PPC Costs Down: Use a Keyword Selection Tool.
Learn how to select good keywords and key phrases to help keep your PPC costs down. Find Keywords that people are actually entering into google searches, and determine how many other competitors are targeting those same words and phrases. Choose words with high search requests and low competition to generate low cost volume. This Tools Shows You How.
Moonfruit.com is a really simple to use online website building tool.
